Corporate philanthropy took a interesting twist in the first months of 2011 at JPMorgan. A "Soup for the Soul" initiative set regions moving to participate in a philanthropic "contest" to win more points than the other regions. For the DFW area, employees earned one point for each can collected for a food drive and 20 points for serving a meal to hundreds of homeless individuals coming for meals at The Stewpot's Second Chance Café where over 1,500 meals a day are served to those in need. The JPMorgan department with the winning points received an all expenses paid trip to the Sabine for a pizza lunch. Hooray for corporate America in giving philanthropy a competitive edge!
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